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SENIOR COPYWRITER

PLAN B ADVERTISING
AUGUST 2023- DECEMBER 2024

  • Collaborated with creative, stakeholders and production

  • Concepted and executed for multiple clients

  • Created and developed social media campaigns

  • Mentored junior copywriters and designers

  • Juggled multiple large-scale project

  • Worked together with stakeholders on strategy and plannin

  • Crafted brand and strategy platforms for client roster

  • Developed content strategy for engaging UX


Clients: Goodwin Living, Tru Vue, Million Dollar Round Table, Charter Next Generation, Livelle, Lifespace, Little City

SENIOR COPYWRITER

J.P. MORGAN CHASE
MARCH 2021 TO 2023

  • Collaborated with creative, stakeholders, production and traffic

  • Concepted and executed for all lines of business within Commercial Banking

  • Developed social media for firmwide platforms

  • Launched multiple internal and external initiatives

  • Juggled multiple large-scale projects

  • Worked together with stakeholders on strategy and planning

Commercial Banking

SENIOR COPYWRITER

PEAK6
JULY 2019 TO FEBRUARY 2021

  • Collaborated with creative, internal stakeholders, and production

  • Worked across all lines of business under the PEAK6 umbrella

  • Created new digital experiences for campus recruiting

  • Launched multiple internal and external initiatives

  • Refreshed and wrote the PEAK6 brand website

Brands: APEX Clearing, Evil Geniuses, SoFi, Poker Power

FREELANCE COPYWRITER

SEPTEMBER 2017 TO JULY 2019

 

COPY SUPERVISOR

HAVAS LIFE METRO
FEBRUARY 2017 TO SEPTEMBER 2017

  • Managed art and copy leads, provided leadership throughout the creative process

  • Collaborated with creative, account services, and production

  • Concepted and executed for all lines of healthcare businesses including pharmaceutical clients

  • Worked with editors and owned accuracy and consistency in writing style

Clients: American Medical Association, American Heart Association, Serostim

COPY SUPERVISOR

NEW CONTROL — MERKLE
MARCH 2013 TO 2017

  • Partnered with art directors on concept development

  • Collaborated with creative, account services, production, and extended team members

  • Juggled multiple projects and thinks across campaigns and brands that vary dramatically in tone, voice and audience

  • Worked with editors and owns accuracy and consistency in writing style

  • Articulated ideas to sell work internally and externally

  • Participated in the recruiting, hiring, training, development and mentorship, of copywriters

  • Kept up to date with trends in branding, marketing, advertising, and related industries

  • Helped assemble and maintain a pool of quality freelance copywriters

Clients: Virgin America, Gap, Sunrun, Samsung, Consumer Reports & DIRECTV

SENIOR COPYWRITER

RYAN PARTNERSHIP
APRIL 2011 TO MARCH 2013

  • Developed content and improved user experience of email campaigns, direct, mobile, retail POP and POS

  • Acted as the copy supervisor for all team projects and execution stages

  • Exhibited exceptional organizational skills, managed time efficiently and effectively

  • Ensured that the work meets objectives and strategies for each project within deadlines

  • Reinforced positioning, branding and tone, presenting a clear and consistent voice for all communications

  • Fostered collaboration and team building

Clients: Naturalizer, Office Depot and CINTAS

SENIOR COPYWRITER

FREELANCE
MARCH 2010 TO APRIL 2011

  • Collaborated with creative and marketing teams at Motorola and Digitas

  • Developed content for global brand assets as well as digital, direct and social campaigns

Clients: Motorola and Kaiser Permanente

COPYWRITER

EURO RSCG
MARCH 2007 to FEBRUARY 2010

  • Developed content for retail, direct and digital campaigns including email,

  • microsites and banners

  • Created strategic B2B and B2C campaigns for multiple segments

  • Brought ideas to life to sell internally and to clients

Clients include: Sprint and Effen Vodka

COPYWRITER

WUNDERMAN
MARCH 2005 to FEBRUARY 2007

 

  • Concepted and executed POP and POS campaigns and sales and marketing materials

  • Collaborated with multiple art directors and other team members to deliver creative concepts on time

Clients: Burger King and Microsoft

JUNIOR COPYWRITER

JWT, DETROIT
JULY 2003 TO JANUARY 2005

  • Wrote and edited clear, persuasive and succinct copy for a wide variety of materials including print and online channels

  • Won an internal print campaign contest and successfully sold work internally

  • Mentored college students interested in pursuing careers in advertising

Client: Ford Motor Company

EDUCATION

MICHIGAN STATE UNIVERSITY
Bachelor of English   |  Minors in Communications and Natural Science